Hesham Ali

Hello, I’m Hesham Ali

I build backend systems, custom WordPress platforms, and e-commerce solutions.

I’m a Junior Software Engineer focused on backend development, APIs, system integrations, WordPress solutions, workflow automation, and e-commerce delivery.

I help turn business requirements and unclear processes into practical systems that teams can use, maintain, and scale.

1M+

Platform scale exposure

5,000+

CRM import and pagination testing

API-First

Integrations and workflow automation

About Me

I work at the intersection of software, business processes, and system delivery.

I’m Hesham Ali, a Junior Software Engineer and Business Information Systems student based in Alexandria, Egypt.

My experience covers backend systems, CRM workflows, API integrations, workflow automation, WordPress Multisite platforms, custom plugin development, and Salla e-commerce stores.

My approach starts with understanding the real business process behind a request. I map the workflow, identify the technical requirements, and contribute to a practical solution that can be tested, deployed, and maintained.

What I Work On

Practical software solutions across backend, WordPress, integrations, and e-commerce.

Four connected areas of practice, grounded in real business workflows and client delivery.

Backend Systems & APIs

01

I contribute to backend systems that support real business workflows, including authentication, data processing, reporting, queues, and third-party integrations.

  • REST API development
  • Authentication and authorization
  • Database-driven applications
  • Background queues and workflows
  • CRM backend support
  • Testing and troubleshooting

WordPress & Custom Plugins

02

I build and maintain WordPress solutions that go beyond standard themes, including Multisite environments and plugin-specific business logic.

  • Custom WordPress plugins
  • WordPress Multisite
  • Booking and payment workflows
  • Custom dashboards
  • Performance optimization
  • Legacy website maintenance

Salla & E-commerce Delivery

03

I deliver Salla stores from initial setup through testing, launch preparation, and client handover—not just template changes.

  • Store setup and configuration
  • Custom-coded theme sections
  • Tabby and Tamara integrations
  • Google Analytics setup
  • Functional testing
  • Launch preparation and handover

Integrations & Automation

04

I connect systems and automate business workflows using APIs, webhooks, workflow tools, and third-party platforms.

  • API and webhook integrations
  • WhatsApp and Chatwoot
  • Facebook Lead Ads
  • CRM automation
  • n8n workflows
  • Business process mapping

Selected Work

Connected systems, custom platforms, and practical delivery.

A concise selection across CRM systems, backend integrations, WordPress Multisite, Salla e-commerce, and existing-platform improvement.

Albasit CRM

Business workflows, connected systems, and backend support for a custom CRM platform.

I contributed to planning and validating invitation-based onboarding, authentication, customer communication, lead collection, automation, reporting, and analytics while supporting the backend and data layer.

Primary contribution

  • Planned and validated CRM business workflows.
  • Supported invitation-based onboarding and authentication flows.
  • Configured self-hosted Chatwoot and integrated Facebook Lead Ads through APIs and webhooks.
  • Worked with PostgreSQL, Redis queues, Docker environments, and GitHub Actions deployment.
  • Tested customer import and paginated retrieval using 5,000+ records.
  • Node.js
  • Express.js
  • PostgreSQL
  • Redis
  • REST APIs
  • Webhooks
  • Docker
  • Chatwoot
View project

Mithaq WordPress Multisite

Custom business-focused plugin development within a large WordPress Multisite platform.

I delivered a Consultation Plugin supporting booking, manual payments, and consultant dashboards, and contributed to pricing and analytics features in the Matchmaking Plugin.

Primary contribution

  • Built a custom Consultation Plugin.
  • Implemented consultation booking and manual payment workflows.
  • Developed consultant dashboard functionality.
  • Contributed to pricing plans and analytics features.
  • Handled site-specific requirements in a Multisite platform serving more than one million users.
  • WordPress
  • PHP
  • Custom Plugins
  • Multisite
  • JavaScript
  • MySQL
  • Booking Workflows
View project

Salla E-commerce Stores

Complete Salla store delivery from initial setup to launch preparation and client handover.

I delivered stores for sho9.com and taf3elat.com, covering storefront setup, custom sections, payments, analytics, application connections, testing, and launch preparation.

Primary contribution

  • Configured and customized storefronts from initial setup.
  • Built custom-coded theme sections.
  • Connected third-party Salla applications and Google Analytics.
  • Integrated Tabby and Tamara payment services.
  • Tested customer and checkout flows, prepared launches, and handed stores over to clients.
  • Salla
  • JavaScript
  • HTML
  • CSS
  • Custom Sections
  • Tabby
  • Tamara
  • Google Analytics
View project

HR Expert Club

Maintenance and improvement of an existing HR community platform with inherited issues.

I reviewed the existing React and Supabase platform, cleaned up unused data structures, added analytics, and resolved functional and interface issues across existing components.

Primary contribution

  • Reviewed an existing production platform.
  • Removed unused Supabase database tables.
  • Built an analytics page.
  • Resolved UI and functional problems.
  • Improved platform maintainability and supported system stability.
  • React
  • Supabase
  • JavaScript
  • Database Maintenance
  • Analytics
  • Troubleshooting
View project
View All Projects

WordPress & E-commerce

From custom business logic to complete online store delivery.

My work covers both custom WordPress engineering and complete Salla client delivery.

Custom engineering

WordPress Solutions

Business-focused WordPress functionality, Multisite behavior, and existing-platform improvements built for practical workflows.

  • Custom plugin development
  • WordPress Multisite functionality
  • Booking and consultation systems
  • Manual payment workflows
  • Custom dashboards
  • Pricing and analytics features

Complete delivery

Salla E-commerce Solutions

Store delivery spanning configuration, storefront customization, payments, analytics, testing, launch preparation, and handover.

  • Complete store setup
  • Storefront design
  • Custom theme sections
  • Tabby and Tamara integration
  • Checkout and functional testing
  • Launch preparation and client handover

Need a custom WordPress feature or a complete e-commerce store?

Discuss Your Project

Experience

Client-facing software delivery across connected platforms.

January 2026 — Present

Junior Software Engineer

Moraqmen

I work on client-facing software projects across CRM systems, backend integrations, workflow automation, WordPress platforms, and Salla e-commerce stores.

Responsibilities

  • Translate business requirements into system workflows.
  • Support CRM systems, backend integrations, APIs, webhooks, databases, and automation workflows.
  • Develop custom WordPress plugin functionality.
  • Deliver and customize Salla e-commerce stores.
  • Troubleshoot inherited systems and support staging and production deployment.

Technology environment

  • Node.js
  • Express.js
  • PostgreSQL
  • Redis
  • REST APIs
  • Webhooks
  • Docker
  • GitHub Actions
  • WordPress
  • Salla
  • React
  • Supabase

Tools & Technologies

A practical stack for connected business systems.

Grouped by the work they support—not as a list of buzzwords.

Backend & APIs

  • Node.js
  • Express.js
  • JavaScript
  • REST APIs
  • Webhooks
  • JWT
  • bcrypt

Data & Infrastructure

  • PostgreSQL
  • MySQL
  • MongoDB
  • Supabase
  • Redis
  • Docker
  • GitHub Actions
  • Nginx

WordPress & E-commerce

  • WordPress
  • WooCommerce
  • Custom Plugins
  • WordPress Multisite
  • Salla
  • Custom Theme Sections
  • Payment Integrations

Automation & Integrations

  • n8n
  • Chatwoot
  • Facebook Lead Ads
  • Workflow Automation
  • System Integration
  • API-driven Workflows

How I Approach Work

Understand clearly. Build practically. Validate carefully.

  1. 01

    Understand the Process

    I start with the business workflow, users, edge cases, and the real problem behind the technical request.

  2. 02

    Build Practical Solutions

    I focus on systems that solve the required problem without adding unnecessary complexity.

  3. 03

    Improve Existing Systems

    I’m comfortable troubleshooting inherited projects and improving maintainability.

  4. 04

    Test Before Delivery

    I validate functional scenarios and support delivery across staging and production environments.

Education

Bachelor’s Degree in Business Information Systems

Egyptian Institute of Alexandria Academy for Management and Accounting

Expected graduation: 2027

My Business Information Systems background helps me understand both software implementation and the business processes behind a solution.

Contact

Have a system, WordPress platform, or e-commerce project in mind?

I’m available to discuss backend systems, API integrations, workflow automation, custom WordPress development, platform maintenance, and Salla e-commerce projects.

Chat on WhatsAppSend Me an EmailConnect on LinkedInDownload CV
heshamali.dev@gmail.com

Alexandria, Egypt