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Hesham Ali. Hire Me

WordPress Developer & WooCommerce Specialist

Hesham Ali

Building high-performance, scalable WordPress solutions for agencies and businesses. Precision engineering for the modern web.

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About

Engineering bespoke WordPress experiences.

I partner with design-led agencies and product teams to build durable WordPress and WooCommerce platforms that scale.

I focus on building clean, performant WordPress solutions for agencies and businesses. I work across the full stack — from custom themes and WooCommerce builds to headless architectures and plugin development — with a strong focus on code quality and long-term maintainability.

10+
Of Clients
60+
Shipped projects

Services

A focused engineering practice for serious WordPress work.

Strategic engagements, fixed-scope builds, and long-term retainers — all delivered with the same level of craft.

01

Custom Theme Development

Bespoke block themes engineered from your design system, with editorial controls that scale with your team.

  • Block themes & Full Site Editing
  • Performance-first markup
  • Pattern libraries & reusable blocks
02

WooCommerce Engineering

Production-grade commerce builds, custom checkout flows, and integrations with the systems your business already runs.

  • Custom product types & flows
  • ERP, CRM & ESP integrations
  • Subscriptions & memberships
03

Performance & Core Web Vitals

Forensic audits and targeted refactors that turn slow, fragile WordPress sites into fast, durable platforms.

  • CWV diagnosis & remediation
  • Caching & edge strategy
  • Asset & query optimization
04

Headless & API Architecture

Decouple WordPress with Next.js, GraphQL, and modern build pipelines without losing the editorial experience.

  • Headless WP with Next.js
  • GraphQL schema design
  • Edge rendering & ISR
05

Plugin Development

Custom plugins built to your specification, with clean code, tests, and long-term maintainability baked in.

  • Bespoke plugin engineering
  • Public WP.org releases
  • Legacy refactors & audits
06

Maintenance & Hardening

Ongoing care for high-stakes sites: monitoring, updates, security hardening, and incident response.

  • Security hardening
  • Uptime & performance monitoring
  • Update & backup discipline

Skills

A precision toolkit for modern WordPress.

I pick boring, durable tools and use them well. The result is software that stays maintainable long after launch.

Core Stack

WordPress WooCommerce PHP 8 MySQL Block Editor WP-CLI

Frontend

TypeScript React Next.js Tailwind CSS Vite Web Components

Performance & Infra

Core Web Vitals Cloudflare Redis Edge caching Nginx Docker

Tooling

Git GitHub Actions Composer Playwright PHPUnit Sentry

Personal Projects

Selected works.

Direct client engagements and personal explorations — every project from concept to launch.

See all work

Agency Work

In partnership with

Moraqmen

WordPress-specialized agency | 4+ years | 60+ projects | 100+ clients

  • Landing pages
  • Personal sites
  • LMS sites
  • E-commerce stores
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View all agency work

Writing

Latest from the journal.

Notes on building durable WordPress, headless architectures, and performance at scale.

Read the journal